3 Steps To Responding To Negative Online Comments August 10, 2016 Practice Management, Resources Comments, Rating, Reputation 0 The growth of online physician rating sites is causing a lot of physicians to feel like they’re losing control of their reputations. When seeing negative comments online, it’s natural for professionals to want to respond immediately to defend their reputations. But is that always the best course of action? In this special report, NORCAL’s Risk Management experts discuss the pros and cons of responding to negative online comments and lay out three steps to developing a plan of action for responding to online comments. Download Report Comments are closed.